New Dynamic Traction Technology Validated by Independent Research, Helps Golfers Find the Center of the Clubface More Consistently, Improving Accuracy by 40%

BRENTWOOD, Tenn. (January 23, 2023) – Softspikes®, makers of the No.1 spike on the PGA Tour, today announced its new Tour Flex Pro replacement spikes, which have been independently proven to increase driver distance by five yards while reducing shot dispersion by 40%[1]. Softspikes Tour Flex Pro replacement spikes will be offered at an MSRP of $19.99 through and major golf and sporting goods retailers nationwide beginning March 1.

Softspikes has been able to harness the performance characteristics of a metal spike with the comfort of a plastic spike through the company’s proprietary Dynamic Traction Technology®. Boasting three degrees of traction and ten points of contact, Tour Flex Pro has been engineered to deliver unmatched stability which results in enhanced ball-striking that leads to improved accuracy and overall distance.

“Several years ago the USGA capped the COR limits for driver faces. Manufacturers have done all they can to deliver greater distance more often. We took it on as a challenge to provide avid golfers with a new way to consistently gain yardage,” said Joe Henderson, President, PrideSports. “The result is great news for golfers. For less than $20 they can swap their spikes and squeeze another five yards of distance out of their driver.”

In 2022, more than 80% of players on the PGA Tour chose Softspikes, resulting in 30 victories, including all four Majors and the Tour Championship. For that reason, it was vital for Softspikes to test Tour Flex Pro on the PGA Tour during development. The spikes combine features from the brand’s two most popular tour models - Pro Stinger and Cyclone - resulting in tour-level traction with a center post that emulates performance benefits consistent with metal spike usage.

Tour players change grips and traction regularly based on course conditions but amateur golfers rarely think about impacts on consistency and distance. To achieve optimal performance benefits, golfers should be swapping out their spikes every 15 - 20 rounds.

[1] Independent research conducted by The Golf Lab. Testing included seven swings on wet grass pitting Softspikes Tour Flex Pro alongside spikeless shoes. The data revealed increased horizontal impact location by 32% and vertical impact consistency by 22%. The largest changes were found in golfers with a swing speed above 110 mph. In those cases, players averaged 5.2 more yards in total distance and their dispersion reduced by an astonishing 60%. In addition, high swing speed golfers achieved 40% more accuracy and 46% more consistent distance. The research unequivocally reinforced that spiked cleats provide golfers more consistency hitting the sweet spot, improved distance and accuracy.

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