BRENTWOOD, Tenn., February 4, 2019 – Despite some tough breaks, the winner of the Waste Management Open kept his head in the game and feet planted on the ground as he held on in tough Sunday conditions. The victory, which was captured in cleated footwear, returned him to the top ten in the Official World Golf Ranking.
“It was another great weekend for players wearing cleated footwear,” said John Hohman, senior vice president of marketing for PrideSports. “The weather during the final round of the Waste Management Open was rough so we were glad to see so many players, including winner, relying on cleats to help them maintain traction.”
In addition to the winner, 22 of the top 26 finishers also chose replaceable cleat technology over spikeless/tennis shoes. On the European Tour, the world’s number three player cruised to a two-stroke win in the Saudi International wearing cleated footwear, as did the winner of the Web.com Tour’s Country Club de Bogota Championship.
PrideSports is the undisputed leader in the golf cleat segment with its CHAMP® and Softspikes® brands. CHAMP’s Helix, Zarma Tour and Stinger cleats, as well as Softspikes’ Pivix, Pulsar, Silver Tornado and Stealth cleats, dominate the OEM and secondary market in terms of performance and sales.
Headquartered in Brentwood, TN with offices across America, Europe and Asia, PrideSports provides traction elements and retention systems to athletic footwear manufacturers around the globe as well providing its CHAMP® and Softspikes® branded products to retail channels worldwide - maintaining a preeminent position within golf, soccer, baseball, football and other sports. In addition, the company provides a full line of golf accessories and is the largest producer and distributor of golf tees in the world, with brands including Pride Golf Tee®, Pride Professional Tee System® (PTS) and Zarma Fly Tee®.