BRENTWOOD, Tenn., January 14, 2019 – The world’s number 22 ranked player – and one of the most popular on TOUR – used a sizzling back nine five under to capture a four-stroke victory in the Sony Open. In his victory, he was wearing footwear featuring replaceable cleat technology.
“2019 has started off strong with players on the PGA TOUR overwhelmingly choosing to wear cleated footwear as a competitive advantage,” said John Hohman, senior vice president of marketing for PrideSports. “We look forward to showcasing all our cleat options and other accessories to the golf industry at next week’s PGA Merchandise Show in Orlando.”
The Sony Open was held at Wai’alae Country Club in Hawaii. At the tournament, 19 of the top 22 finishers chose replaceable cleat technology over spikeless/tennis shoes.
PrideSports is the undisputed leader in the golf cleat segment with its CHAMP® and Softspikes® brands. CHAMP’s Helix, Zarma Tour and Stinger cleats, as well as Softspikes’ Pivix, Pulsar, Silver Tornado and Stealth cleats, dominate the OEM and secondary market in terms of performance and sales.
Headquartered in Brentwood, TN with offices across America, Europe and Asia, PrideSports provides traction elements and retention systems to athletic footwear manufacturers around the globe as well providing its CHAMP® and Softspikes® branded products to retail channels worldwide - maintaining a preeminent position within golf, soccer, baseball, football and other sports. In addition, the company provides a full line of golf accessories and is the largest producer and distributor of golf tees in the world, with brands including Pride Golf Tee®, Pride Professional Tee System® (PTS) and Zarma Fly Tee®.