LPGA’s Evian Championship Winner Breaks Major Drought Wearing Replaceable Cleats
BRENTWOOD, Tenn., September 17, 2018 – After an 0-76 career start in LPGA major championship events, the world’s 30th ranked female golfer finally broke through in the final major of the year at The Evian Championship.
“We are always proud to see our products on the feet of major championship winners on all of the tours,” said John Hohman, senior vice president of marketing for PrideSports. “It’s especially gratifying to see such a great win at The Evian Championship, where a veteran player was able to break through after years on the tour. It shows the importance of traction and stability, no matter which tour you are on.”
Footwear featuring replaceable cleats could also be found on the winners of the Web.com Tour’s Albertson’s Boise Open and the European Tour’s KLM Open. This week, PrideSports is looking for a FedEx Cup Playoff sweep for its products at the TOUR Championship being played at East Lake Golf Club in Atlanta.
“We’ve had a great run through the playoffs with all of the winners and the majority of the top finishers competing in cleated footwear,” added Hohman. “We hope to cap it off with a win at East Lake.”
PrideSports is the undisputed leader in the golf cleat segment with its CHAMP® and Softspikes® brands. CHAMP’s Helix, Zarma Tour and Stinger cleats, as well as Softspikes’ Pivix, Pulsar, Silver Tornado and Stealth cleats, dominate the OEM and secondary market in terms of performance and sales.
Headquartered in Brentwood, TN with offices across America, Europe and Asia, PrideSports provides traction elements and retention systems to athletic footwear manufacturers around the globe as well providing its CHAMP® and Softspikes® branded products to retail channels worldwide - maintaining a preeminent position within golf, soccer, baseball, football and other sports. In addition, the company provides a full line of golf accessories and is the largest producer and distributor of golf tees in the world, with brands including Pride Golf Tee®, Pride Professional Tee System® (PTS) and Zarma Fly Tee®.